From a product perspective, not only is ceramics the favorite choice to most watch manufacturers, it is far more resistant to scratches and dents than any standard aluminum inlay while ensuring long-lasting appearance and durability over a lifetime. The hot topic here is and has been, no doubt, the new black ceramic insert. When you’re shaking things up, from a product generation to the next one, you usually make or break according to the kind of audience you’re approaching. Let’s pick a different industry for a while please check out what happened when BMW uncovered their new oversized kidney grille. It is something you’d expect, given that Zenith has overhauled a timepiece this respected, housing such a legendary mechanical movement.Ĭonsequently, you’ll find those complaining against those praising the brand for finally introducing something new as they move forward.
The reveal of the new Zenith Chronomaster Sport 2021 chronograph triggered praise and criticism among enthusiasts and collectors.
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